Privacy Policy

At Rule 5 Collective Ltd, we believe your achievements belong to you. Our goal is to help you record, remember and share the moments that matter—not to build advertising profiles or collect unnecessary personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have regarding your personal information.

Who We Are

Rule 5 Collective Ltd is the data controller responsible for the personal information you provide through this website.

If you have any questions about this Privacy Policy, please contact us at privacy@rule5collective.com.

Information We Collect

When you create an account, we collect:

• Your email address (used to create and secure your account)
• Your chosen username and display name
• Any optional profile information you choose to add, such as your biography or location
• The achievements you record on the platform
• Reflections, ratings and photographs you choose to upload alongside your achievements

We only collect information that is necessary to operate the platform or that you choose to provide.

What We Don't Collect

Rule 5 Collective is deliberately different from many fitness platforms.

• GPS tracking or live location data
• Performance metrics such as pace, speed or rankings
• Advertising or behavioural marketing profiles
• Personal information for sale to third parties

Our focus is your experiences—not your data.

How We Use Your Information

We use your information to:

• Create and manage your account
• Display your profile and achievements according to your privacy settings
• Provide, maintain and improve Rule 5 Collective
• Protect the security and integrity of the platform
• Respond to support requests and account enquiries
• Comply with legal obligations where required

We do not sell your personal information or use it for targeted advertising.

Public and Private Content

New profiles and achievements are public by default. You can change your profile visibility or make individual achievements private at any time through your account settings.

Public content may be viewed by other Rule 5 Collective users and displayed throughout the platform. Private content is visible only to you and authorised administrators where necessary to operate, maintain or support the service.

Third-Party Services

We use trusted third-party providers to operate Rule 5 Collective, including services for authentication, secure data storage and website hosting.

These providers process only the information necessary to deliver their services and are required to protect your personal information.

Cookies

Rule 5 Collective uses only essential cookies that are required for the website to function correctly.

These cookies are used to:

• Keep you signed in
• Maintain your secure session
• Remember essential preferences

We do not use advertising cookies or third-party tracking cookies.

Service Emails

We may send emails that are necessary to operate your account, including account verification, password resets, important security notifications and significant changes to the platform.

We will only send marketing communications if you have specifically chosen to receive them.

Keeping Your Information Secure

We use a combination of technical and organisational security measures designed to protect your personal information from unauthorised access, disclosure, alteration or loss.

Although no internet-based service can guarantee absolute security, we continually review our security practices and use trusted service providers to help protect your information.

How Long We Keep Your Information

We keep your account information for as long as your account remains active.

If you request deletion of your account, we will remove or anonymise your personal information within a reasonable period unless we are required to retain certain information to comply with legal obligations, resolve disputes or protect the security and integrity of the platform.

Where Your Information Is Stored

Your information may be processed and stored using trusted third-party infrastructure providers.

Where personal information is transferred outside the United Kingdom, we take reasonable steps to ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Your Rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your achievements
• Request deletion of your account and associated personal data
• Object to or restrict certain processing where applicable
• Request a copy of the personal information we hold about you

To exercise any of these rights, please contact privacy@rule5collective.com.

Legal Basis for Processing

We process your personal information because it is necessary to provide the Rule 5 Collective service you request when creating an account.

We also process certain information where it is necessary for our legitimate interests, including maintaining the platform, protecting against misuse, improving our services and responding to support enquiries.

Where we rely on your consent for a particular activity, you may withdraw that consent at any time.

Children

Rule 5 Collective is intended for users aged 16 and over. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have done so, we will take reasonable steps to remove that information.

Complaints

If you are unhappy with how we handle your personal information, we encourage you to contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent regulator for data protection matters.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to Rule 5 Collective, improvements to our services or changes in legal requirements.

The latest version will always be published on this page together with the date it was last updated.

Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Rule 5 Collective Ltd
privacy@rule5collective.com

Last updated: 9 August 2026